The dental profession spends millions of dollars annually on continuing education and new training programs on the latest techniques and treatments in dentistry, but relatively little attention is given to the marketing and business of dentistry. There is a critical need today to:

• Establish a marketing and business program that enables dentists to "professionally" market their practices in an ethical, high class manner.
• Establish a marketing and business program that is cost effective and establishes your expertise in your community.
• Provides you an opportunity to show your work locally and nationally furthering your career as if a national public relations firm represented you.
• Allow you to be the source of healthcare information in your community providing patients a real opportunity to educate themselves.
• Allows your patients to partner with you in making their healthcare and treatment decisions for every aspect of dentistry and oral health.

Dear Doctor - Dentistry & Oral Health magazine is just such a tool for general dentists and specialists alike who are serious about practice marketing within a cost-effective business model. Dear Doctor represents a truly innovative approach to dental marketing and promotion through high quality patient education. A new marketing strategy for dentists Dear Doctor's innovative approach addresses this marketing deficiency in dentistry head-on by creating an ideal advertising environment that promotes your practice and enhances your professional image. With your professional profile at the beginning of each magazine (think "location, location, location!"), followed by informative articles by leading clinicians and academicians, your patients will learn what resources are available for their dental needs - and know just where to go to obtain them. Next week we will go into greater depth of how we accomplish these objectives.

Labels: Dental Marketing, Dentistry, New Marketing Strategy, Patient Education, Practice Marketing